Strategy & design partner — Auckland, NZ
Build things worth building.
Most businesses reach a point where their marketing needs to be more strategic. You know where you want to go. You need a senior marketing partner who gets the business, not just the campaigns.
Trusted by leaders at
Few businesses fail for lack of activity. Most fail because their marketing never connected to their strategy.
Three layers, one partner.
Every business needs different things at different times. GreaterThan works across three connected layers — alone or together, shaped to what your business needs right now.
Strategy & Advisory
Direct guidance on marketing strategy, from the principal who leads it. Scoping, strategy assessment, capability evaluation, governance, planning oversight.
- Direction & positioning
- Marketing roadmap
- Strategic governance
Execution Support
When your strategy calls for a campaign, a rebrand, a new website, or AI enablement, GreaterThan scopes the brief, sources the right resource, and oversees it through to completion.
- Brief development
- Resource sourcing
- Project oversight
Coaching & Leadership
Where you have marketing talent inside the business who need to step up, GreaterThan coaches them directly. The focus is moving capability to the next tier.
- One-on-one coaching
- Strategic mentoring
- Leadership development
Recent projects.
Prodotti. New Zealand's largest Mediterranean food and drink importer.
Led a comprehensive rebrand from Prodotti di Italia to Prodotti, then continued as fractional marketing manager across the full range.
Longame. From concept to market leader.
Led brand strategy and identity creation for a premium coffee brand entering a competitive market.
SMP&C. Brand launch and AI integration.
Built market positioning for a new senior people-and-culture consultancy, then translated the brand into an installable AI plugin.
A way of working that shows.
Read the business
Every engagement starts by understanding where the business is heading, what the marketing currently delivers, and what's needed next.
Build the strategy
The work that follows is shaped by what you find, not by what was expected when you walked in. Strategy before tactics, always.
Execute or enable
Deliver the strategy through the right people and resources — whether that's direct execution, vendor oversight, or coaching your team.
Hand it over well
Every engagement ends with the client in control. The goal is a marketing function that runs without constant external support.
Average increase in qualified leads reported by clients
Years average client relationship length
Campaigns and projects overseen
Clients who continue beyond initial engagement
Having Andrew as a strategic guide has changed how we think about marketing. It's not about being busy; it's about being strategic. The difference shows up in our results.