How we work

The three layers of independent consulting.

The work runs in three connected layers. Each addresses a different need; together they form a complete marketing function on demand. Pick the layer that fits your situation right now, or combine them as your business grows.

Layer 1

Strategy & Advisory

The leadership work. Direct guidance on marketing strategy, from the principal who runs it. Scoping, strategy assessment, capability evaluation, governance, planning oversight. Run at whatever cadence makes sense: quarterly check-ins or weekly involvement.

Best for: Businesses needing clarity on direction, strategy validation, or a senior external eye on the marketing that's already running.

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Layer 2

Execution Support

The delivery work. When your strategy calls for a campaign, a rebrand, a new website, or AI enablement, GreaterThan scopes the brief, sources the right resource, and oversees it through to completion.

Best for: Businesses with clear strategy who need help executing it, sourcing specialists, or overseeing the work without running it directly.

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Layer 3

Coaching & Leadership

The development work. Where you have marketing talent inside the business who need to step up to meet the demands of growth, GreaterThan coaches them directly.

Best for: Businesses investing in their people, where internal marketing talent needs to level up faster than experience alone will get them there.

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Not sure which layer is right?

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