How we've helped principal-led businesses achieve their goals.
Every business is different. Every challenge is unique. The work that takes you from where you are to where you want to be depends on reading your situation clearly and building a strategy that fits it exactly.
Prodotti — New Zealand's largest Mediterranean food and drink importer
The Prodotti di Italia brand was strong in the trade but not commanding the position it should in the market. A rebrand was needed, but the business needed strategic clarity first.
Led the comprehensive rebrand from Prodotti di Italia to Prodotti, then continued as fractional marketing manager across the full range of brands.
Prodotti has since grown into New Zealand's largest Mediterranean food and drink importer. The rebrand created room for market expansion.
Visco (Australia) — Scaling premium food brands in a new market
Needed to launch and grow the De Gustibus brand in the Australian market, then build the Garofalo brand with significant social reach.
Marketing consultant on brand launch strategy, product positioning, and social media influencer partnerships across both brands.
De Gustibus product range listing and sales grew across the range. Garofalo saw significant expansion in SKU listings, sales, and social media engagement.
Longame — From concept to market leader
A premium coffee brand with vision but no market playbook needed to launch into a competitive segment and build brand identity from the ground up.
Led brand strategy and identity creation. Continues as Longame's marketing consultant from April 2025, leading all marketing aspects.
Longame has established a leading position in the premium coffee segment.
Strategic Specialist Group — Brand positioning and tactical marketing
Needed strategic marketing guidance and tactical campaign support to strengthen brand presence.
Marketing consultant from March 2024 to March 2025 on tactical marketing and brand positioning in New Zealand.
Strengthened brand positioning and successful tactical campaign execution.
Anteris Psychiatry — Long-standing strategic guidance
An established psychiatry practice needed ongoing marketing guidance to support growth while maintaining clinical integrity.
Long-standing engagement guiding the marketing function for the practice.
Sustained growth and market presence with consistent alignment to clinical values.
Validus — Launch and sustained growth
Anteris Psychiatry launched Validus ADHD services, needing comprehensive go-to-market strategy, brand positioning, and launch execution.
Launch project from naming and branding through to market launch. Continues as ongoing marketing oversight.
Successful launch into the ADHD services market with sustained growth.
Max Fitness College — Strategy and channel guidance
A fitness education provider needed marketing strategy support and guidance on digital media and supplier relationships.
Marketing advisor supporting strategic guidance and tactical oversight of digital channel performance.
Improved strategic alignment of marketing efforts with business goals.
Lodge Cast Iron (NZ) — Market entry marketing
The NZ operation of Lodge Cast Iron needed marketing strategy and tactical support for the local market.
Marketing consultation supporting market positioning and brand building in New Zealand.
Established strong market positioning for Lodge Cast Iron in New Zealand.
Production Partners — Rebranding and positioning
A production services company needed strategic direction and a rebranding project to better reflect its market position.
Marketing advice leading to a comprehensive rebranding project delivered through an appointed brand strategy agency.
Refreshed brand identity and positioning that better communicates value in the market.
SMP&C — Brand launch and AI integration
Sarah McLeod People & Culture needed comprehensive go-to-market brand positioning and consistent brand application across AI-generated materials.
Built market positioning and branding for the launch, then translated the brand into an installable AI plugin.
Successful launch with a distinctive market position and brand consistency in AI-generated content at scale.